Marketing Consumer Behaviour Food Statistics

Question: Depict about the Essay for Marketing Consumer Behavior for Food Statistics. Answer: Presentation Patterns of food and refreshment industry are changing step by step. Individuals are getting more cognizant about their wellbeing than they are previously. The strength of individuals is debasing because of numerous variables, for example, contamination, noxious fixings in food, admission of more shoddy nourishments, and so forth. Fixation on wellbeing is developing among the brain of individuals. It is the primary explanation of changed shopper patterns in the business. As indicated by numerous sorts of examination, the ascent of practical nourishments and natural nourishments are in pattern in the food and refreshment industry. The report will distinguish the changing examples of buyer conduct in this industry with the execution of different speculations and models. Purchaser conduct is the fundamental viewpoint which the organizations must concentration so as to support in the serious business world. The food and drink industry of United Kingdom rely upon numerous variables, for e xample, provider connections, a value war among the general stores, purchasing conduct of clients, and so forth. The conduct of purchasers changed slowly particle United Kingdom as well as in different pieces of the world. The report will depict the improvement of advertising blend by the organizations of United Kingdom dependent on the purchaser conduct of the market. Notwithstanding, the showcasing blend will be adjusted to the most recent patterns of food and drinks in the market. Piece of the overall industry of the organizations is additionally referenced in the investigation which will help in understanding the patterns of the market. The variables of changing customer purchasing conduct and buying choice are clarified in a definite way. Food and refreshment advertise in the United Kingdom Food and drink industry is a blasting business sector. It is the biggest assembling industry in the United Kingdom. The turnover of the business is 95.4 billion pounds. In the business, there are practically in excess of 7000 organizations which utilize around 400,000 specialists in the whole country. The innovative work branch of different organizations of this part contributes a lot to present around 17,000 new food items consistently (Gov.uk 2014). New item advancement is drilled by a large portion of the organizations related with the business. The food and drink showcase are busy with grocery store retail monsters, for example, Sainsburys, Asda, Morrisons, and Tesco. These four stores are known as Big Four. The comfort showcase is expanding step by step because of occupied ways of life of buyers. Time is a significant factor for changing the patterns of shopper conduct (Anon 2016). It is the aftereffect of the arrangement of helpful stores where nourishments, beverages and day b y day utilize products are accessible. It is one of the significant drivers of development in the coming years. The estimation of the accommodation showcase in the United Kingdom by 2018 is determined to ascend by 46.2 billion pounds (Barclays 2016). The rise of solid nourishments is the consequence of the cognizance of clients with respect to their wellbeing. Food and drink fabricating organizations of the country are reliably discovering answers for create sound and nutritious nourishments for shoppers. The ascent of solid nourishments is the consequence of developing worry of diabetes and heftiness among individuals (Solomon, Russell-Bennett and Previte 2013). It is discovered that individuals of United Kingdom are inclined to stoutness when contrasted with different nations. Assembling organizations are worried about this reality and are making a move from multiple points of view. They are lessening the amount of sugar in different refreshments and nourishments. Salt of nourishm ents is brought down alongside the expansion of fiber content in nourishments. The idea of ethnic nourishments, utilitarian food sources are in pattern in the changing example of nourishments and drink in the business. Moral nourishments are popular in the U.K showcase (Schiffman et al. 2013). The moral food and drink segment represents 8.5% of absolute deals of family food in the time of 2013. Over 88% of individuals in the United Kingdom devour ethnic nourishments at their home. Aside from that, nature of nourishments is one of the most essential parts of the business. Food producing organizations of United Kingdom are known for selling most secure and sterile food on the planet. Microbiologists of the nation are continually concentrating on the microbiological pollution of nourishments with different substances (East, Wright and Vanhuele 2013). Shopper conduct of the business Shopper conduct is characterized as the activities of the clients or customers in the market while purchasing an item. Advertisers these days are concentrating on understanding the buyer conduct on the specific business so as to cook real items to them. Fulfillment of clients is basic for the accomplishment of a business just as the business in general. Shopper conduct is named as the dynamic variables of clients while buying merchandise for their own utilization (Foxall 2014). There are numerous elements which impact the conduct of clients while buying required merchandise from business sectors. The elements incorporate individual, social, mental, situational, social, showcasing factors, and so on. Buyer conduct varies for various items (Yoon et al. 2012). Buyer personal conduct standard is connected with shopping propensities alongside perspectives, inspiration of clients. Patterns of nourishments in the market are straightforwardly relative to the changing example of shopper conduct in the market. With the expanded consideration of wholesome and solid nourishments by purchasers, organizations are producing nourishments and beverages dependent on the inclination of the shoppers. Microbiologists of United Kingdom are known for keeping up high caliber in the nourishments (Dolfsma 2013). There are some well known patterns of customers which rise in the ongoing years. The patterns are low-fat nourishments, the ascent of eco-cognizant nourishments, falsehood old enough, awareness about wellbeing and sustenance, the interest for hostile to wheat food sources, lower utilization of shoddy nourishments, and so on. Purchasers accept on the nourishing data of nourishments which are encoded at the bundling of food sources. They are keen on nourishments which contain low fat and low calorie. The ascent of eco-cognizant nourishments is a pattern of clients while buy ing products. Individuals are keen on natural nourishments more than the typical classification of nourishments (Kahle and Chiagouris, 2014). Cost is a significant factor for individuals of the nation. Organizations are giving items at lower costs while keeping up a decent quality. Stores of United Kingdom are selling staple items at less expensive costs. Be that as it may, the nature of the nourishments is kept up by them. Low quality nourishment organizations are declining their deals in the market. The sodas are additionally getting out of the market. Refreshments of low calorie are in the pattern in this division. View of sustenance and diet is a significant part of shopper conduct in the market of this area. Utilization of speculations and models of customer conduct There are numerous models and hypothetical structures of buyer conduct that help the organization for deciding the idea of the clients while taking the choice in the buying of items. Customer conduct incorporates numerous subjects separated from advertising, for example, is a huge field which incorporates brain research, conduct promoting, human science, and so forth. The speculations of this field are interrelated with these subjects (Kotler et al. 2015). The models that will be portrayed in the examination for understanding shopper dynamic procedure and determination of stores are Black Box Model, Engel Kollat Blackwell model, Maslows inspirational hypothesis and Sheth Howard model. Discovery model in shopper conduct speaks to qualities of purchasers, customer reactions, dynamic procedure and various boosts. It is a model of behaviorism where various upgrades of clients are recognized. The distinction in upgrade is identified with the buying choice of purchasers. Advertising improvements contain 4Ps of the showcasing blend. Ecological upgrades comprise of innovative, financial and segment factors (De Bock 2016). These two upgrades lead to purchasers reaction and choice procedure. Engel Kollat Blackwell model speaks to the conduct of clients so as to settle on the necessary choice while purchasing a specific item. Customers for the most part choose to purchase an item dependent on little data. As per the hypothesis, purchaser requires constrained data alongside the limit of elaboration. For example, clients know about their needs and they accept that a specific item will fulfill their necessities. Cost is a requirement that impacts the purchasing conduct of clients (Papadopoulos and Heslop 2014). Utilizing this model, organizations of food and drink industry can distinguish different parts of purchasing conduct of clients. Howard Sheth model cases buy choice of customers. As indicated by his model, there are different elements that make a noteworthy effect in the buying choice of purchasers. The hypothesis estimates that loved ones impact a great deal in giving data and input to the clients. Retailers of the business are figuring their objectives according to the outlook of the clients. Organizations think about various objectives, interests and thought processes of buyers when they make a specific item (Davis et al. 2013). Various boosts or sources of info are considered in the hypothesis, for example, emblematic, social and significative. Maslows pecking order is a model which depicts the essential needs and prerequisites of an individual. The hypothesis comprises of certain means, for example, physiological necessities, security needs, confidence, love and possessions, self-actualisation and self-amazing quality. It is an inspirational hypothesis which clarifies the advancement of an individual and his development. Inborn necessities of an individual are very much referenced by Maslow in his human inspiration hypothesis. In physiological necessities, the fundamental prerequisite of food, safe house and garments. At whatever point an individual is fulfilled by his physiological needs he will naturally desire for security. Security and wellbeing needs incorporate

Corporation and all other organizational forms Essay

1-1. What is the most significant distinction between a company and all other hierarchical structures? Proprietors of an organization are not subject for commitments the enterprise goes into in light of the fact that a partnership is characterized as a lawful element separate from its proprietors. 1-2. What does the expression restricted risk mean in a corporate setting? Constrained risk implies that proprietors/speculators are exclusively at risk for the sums they put resources into the organization; and proprietors/financial specialists are not answerable for any obligations, reprobate assets, or assortments caused by the organization. 1-3. Which hierarchical structures give their proprietors constrained obligation? Companies give proprietors constrained obligation and restricted associations give restricted risk to the restricted accomplices, not the general accomplices. 1-4. What are the principle favorable circumstances and weaknesses of sorting out a firm as an enterprise? The principle preferences of an association are they offer constrained risk to the proprietors, more prominent liquidity and life expectancy because of a boundless number of potential proprietors putting assets into the firm. The principle detriments of an association are their twofold tax assessment from benefits/profits and the partition among possession and control of the firm. 1-5. Clarify the distinction between a S enterprise and a C partnership. The contrast between a C organization and S enterprise is a C company pays corporate personal charges on benefits and afterward the benefits are circulated to the proprietors, whom are liable for paying annual expenses on these income. S enterprises don't pay corporate expenses on benefits, yet they pass the whole assessment obligation onto the proprietors. The proprietors of a S company are constrained to close to 100 U.S. residents. 1-6. You are an investor in a C partnership. The organization gains $2 perâ share before charges. When it has paid assessments it will circulate the remainder of its profit to you as a profit. The corporate duty rate is 40% and the individual assessment rate on (both profit and non-profit) salary is 30%. What amount is left for you after all charges are paid? Profit accessible after corporate duties: $2 x (1-0.4) = $1.20 Dividend accessible after close to home assessments: $1.20 x (1-0.3) = $0.84 After expenses are paid, a profit of $0.84 per share is accessible for dissemination. 1-7. Rehash Problem 6 accepting the partnership is a S company. Profit accessible after corporate charges: $2, S enterprises are not dependent upon corporate expenses. Profit accessible after close to home expenses: $2 x (1-0.3) = $1.40 After assessments are paid, a profit of $1.40 per share is accessible for appropriation. 2.8 In mid 2009, General Electric (GE) had a book estimation of value of $105 billion, 10.5 billion offers remarkable, and a market cost of $10.80 per share. GE additionally had money of $48 billion, and absolute obligation of $524 billion. After three years, in mid 2012, GE had a book estimation of value of $116 billion, 10.6 billion offers extraordinary with a market cost of $17 per share, money of $84 billion, and all out obligation of $410 billion. Over this period, what was the change in GE’s: a. showcase capitalization? Market Value of Equity = Shares remarkable Ãâ€"Market cost per share 2009: 10.5 billion offers x $10.80 per share = $113.4 billion 2012: 10.6 billion offers x $17 per share = $180.2 billion The adjustment in advertise capitalization somewhere in the range of 2009 and 2012 is: $180.2 billion †$113.4 billion = $66.8 billion. b. advertise to-book proportion? 2009: $113.4/$105 = 1.08 2012: $180.2/$116 = 1.55 The adjustment in advertise to-book proportion somewhere in the range of 2009 and 2012 is: 1.55 †1.08 = 0.47 c. venture esteem? Undertaking Value = Market Value of Equity + Debt âˆ' Cash 2009: $113.4 + 524 †48 = $589.4 billion 2012: $180.2 + 410 †84 = $506.2 billion The adjustment in big business esteem somewhere in the range of 2009 and 2012 is: $506.2 billion †$589.4 billion = - $83.2 billion 2-11. Assume that in 2013, Global launchesâ an forceful showcasing effort that supports deals by 15%. Nonetheless, their working edge tumbles from 5.57% to 4.50%. Assume that they have no other pay, intrigue costs are unaltered, and charges are a similar level of pretax salary as in 2012. a. What is Global’s EBIT in 2013? 2013 Revenues: $186.7 million x 1.15 = $214.705 million EBIT = $214.705 million x 0.045 = $9.66 million b. What is Global’s net gain in 2013? Total compensation = EBIT †Interest Expenses †Taxes 2013 Net salary: ($9.66 million †$7.7 million) x (1-0.26) = $1.45 million c. In the event that Global’s P/E proportion and number of offers remarkable stays unaltered, what is Global’s share cost in 2013? 2013 P/E proportion: 2012 offer value/profit per share = $14/$0.556 = 25.17 2013 EPS: 2013 Net pay/shares remarkable = $1.45 million/3.6 million offers = $0.403 2013 Share cost = 25.17 x $0.403 = $10.14 per share 2-24. Assume your firm gets a $5 million request on the most recent day of the year. You take care of the request with $2 million worth of stock. The client gets the whole request that day and pays $1 million forthright in real money; you likewise issue a bill for the client to pay the rest of the equalization of $4 million of every 30 days. Assume your firm’s charge rate is 0% (i.e., disregard charges). Decide the outcomes of this exchange for every one of the accompanying: a. Incomes = Increase by $5 million b. Profit = Increase by $ 3 million c. Receivables = Increase by 4 million d. Stock = Decrease by $2 million e. Money = Increase by $1 million ($3 million profit + $2 million stock †$4 million receivables)

My Leadership experiences Essay Example | Topics and Well Written Essays - 1250 words

My Leadership encounters - Essay Example As an understudy in a master's level college, I have kept up my situation as a gathering head. Subsequently, I have figured out how to acknowledge and manage people who have distinctive social foundations and ethnicity. There were additionally times when irreconcilable circumstances are available inside the gathering that I handle. By building up an open correspondence line with the colleagues, I had the option to effectively resolve the misconceptions and contentions inside the gathering. During the time spent quieting down the expanding strain, I have instructed my gathering mates the significance of Tai Chi as an unwinding method wherein the gathering individuals have chosen to separately record their dissatisfactions, outrage and debilitation in a bit of paper and spot them in the ‘garbage basket.’ accordingly, I had the option to effectively decrease the negative weight that exists among the colleagues. When all is said in done, the act of a frail administration is probably going to add to the authoritative disappointment and wasteful activities inside the Navy. In accordance with the wastefulness in the Navy’s operational framework, there is a higher possibility of having a diminished working mentality and resolve of the pioneers just as their subordinates. At long last, it turns out to be increasingly hard to make and keep up a solid and tranquil workplace for the colleagues. In view of my past initiative encounters while executing a significant hierarchical change, ‘resistance to change’ among the colleagues is one of the most well-known proviso or bottleneck that could block the arranging of formative stage in the Navy. Fundamentally, the three main considerations that could elevate protection from change include: (1) the way that individuals may feel that they have no power over the unexpected changes; (2) the laborers may consider change to be a risk to their present places of

The Unusual Mystery Into Writing a Reseach Paper

The Unusual Mystery Into Writing a Reseach Paper The Writing a Reseach Paper Cover Up In the expert psychology world, a similar kind of paper exists, and it's known as a Comment or a Reply. How and why questions are crucial since they require the author to generate an argument. Know how your essay is going to be evaluated. When you purchase your world literature essay from our company we shall offer you qualified writer who has knowledge on the region you are studying. A research paper involves surveying a field of knowledge to be able to get the best possible data in that area. So, the one thing you must do is merely to organize information you've found and texts you have written for your research. Keep tabs on your reference materials so that you can cite them and construct your bibliography later. Most students usually find it challenging to manage literature reviews due to their length, and the simple fact they require in-depth research, and information understanding. 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To ease your work, you might use various on-line citation generation tools as well as essay templates in APA. If you're taking a psychology class, it's very likely your instructor will request that you compose an APA paper sooner or later. You p rovide references at the close of the work to permit others to discover the information that you used. Writing a memorable intro is just one of the biggest issues which people face and often, a student loses an excessive amount of time to compose an ideal introduction and misses out many excellent ideas because of it. The purpose here is to set your project within the bigger whole of what's currently being explored, while demonstrating to your readers your work is original and advanced. Regardless of what you have to write, online help is always available, and you are able it! 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An individual should realize that every Research Paper is a sophisticated writing because it must contain distinctive research and distinctive idea.

Scientific Thinking, Economic Reasoning and Their...

The Caribbean has had celebrated economists who, in their works, always sought to define the Caribbean experience and produce solutions to the region’s problems. Their achievements arose out of a need for a Third World economic story that was separate from that developed in more advanced nations. Economics, however, has been regarded as a â€Å"dismal science† (Carlyle 1849) and some have questioned if it is a science at all. For this essay, we assume that economics is a science and ask â€Å"Is and was scientific reasoning a part of economic reasoning in the Caribbean?† The analysis for this paper therefore considers both the publications based on the Caribbean from the 1960s and 1970s and the recent analytical trend in the Caribbean.†¦show more content†¦Dunbar in another article (undated) included expertise as part of the scientific thinking. Ayalon and Even (2008) notes association and plausible inference as other processes. Further reading, th ough, indicates that the processes mentioned may not be clear cut in their use, that is, one process may be a part of another process. Most of the methods mentioned by Dunbar and Klahr (2012) will be discussed but with considerations of other authors. Dunbar (undated) highlighted three aspects scientific thinking, one of which is hypothesis testing. In hypothesis testing logic is applied to a set of statements. These statements or propositions are a combination of premises and conclusions. The premises and their conclusions are evaluated for their truthfulness or justifiability of explanation. How these propositions are examined is referred to as reasoning strategies. There are three strategies in hypothesis testing: induction, deduction and abduction. These three processes also referred to as Peirce’s Inferential Triad, can be used under other reasoning processes such as causal reasoning. In addition, hypothesis testing may be on an individual level or collaboratively (note that collaborative reasoning is mentioned as a reasoning process by Dunbar and Klahr (2012)). Inferring about theShow MoreRelatedRastafarian79520 Words   |  319 Pagesprior to the advent of popular culture and especially the music recording business in the late twentieth century, its apparatus of cultural formation was controlled fully by the elite who, to a large extent, ran the educational apparatus and the economic system. But much of the country was beginning to question in earnest the structure of colonial society by the early 1930s. The emergence of Rasta during that period corresponds with so much that was happening around the world. Rastas could tellRead MoreLogical Reasoning189930 Words   |  760 Pagesupdated: April 26, 2016 Logical Reasoning Bradley H. 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Leviathan by Thomas Hobbes Essay - 589 Words

Leviathan by Thomas Hobbes In 1651, Thomas Hobbes published Leviathan, his famous work that detailed his physicalist outlook and his concept of the value of a social contract for a peaceful society and the nature of man. His major belief was that man is a beast that defines his identity through the need to be controlled under some kind of external, oppressive power. This essay will explain Hobbes’ views of man’s identity in the society and will demonstrate how it was mirrored in the political structure. In Hobbes’ work, he explained that if individuals within a society continually lived by their own self-interests, they would continue to hurt each other and be stuck in a state of war, or chaos. If the members of society were†¦show more content†¦In this state of war, says Hobbes, the continual fear of our neighbors would reduce our lives to: solitary, poor, nasty, brutish, and short. It would be solitary because we have no reason to trust anyone else; poor because we have no possible benefit of commerce in such war; nasty because we are continually threatened and fearful of one another; brutish because we only have time to act on our passions like our fellow animals; and short because war of all against all results in many untimely and violent deaths.1 This incredibly pessimistic account of the nature of human life, Hobbes says, is born in part by the actions of all of us, when, without any thinking, we arm ourselves and lock our doors. Does not there as much accuse of mankind by his actions as I do with my words? But neither of us accuse man’s nature in it. The desires and the other passions of man, are in themselves no sin. No more are the actions, that proceed from those passions, till they know a law that forbids them: which till laws be made they cannot know: nor can a law be made, till they have agreed upon the person to make it.2 Accordingly, by arming ourselves and locking our doors, Hobbes’ political recommendations reflect the way we live. In today’s society it seems that no one believes in anything but money, which is leaving us morally bankrupt. People do what meets their own self-interests. This moral disintegration pulses throughShow MoreRelatedThomas Hobbes Leviathan801 Words   |  4 PagesThe true essence of Thomas Hobbes’ Leviathan is a well-constructed story that examines human nature. Hobbes’ introduces Leviathan during a chaotic period filled with death and a voyage of human expansion, which leads to the creation of a logical and sustainable society. This society is the commonwealth and led by a sovereign. 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One man can claim any benefit to his satisfaction, but is it only satisfying to himself or othersRead MoreEssay Thomas Hobbes Leviathan1938 Words   |  8 PagesThomas Hobbes Leviathan Above anything else, Thomas Hobbes’ Leviathan is a creation story and an investigation of human nature. The story begins in a time of chaos and death and through a journey of human development culminates in the establishment of a sustainable and rational society—the commonwealth—led by a sovereign. At a first casual glance, Hobbes’ reasoning of the transformation from the state of nature to the commonwealth is not airtight. A few possible objections can be quickly spotted:Read MoreSummary Of Leviathan By Thomas Hobbes883 Words   |  4 PagesYvette Thompson Question 1: In the excerpt Leviathan, Thomas Hobbes talks about human beings living in the state of nature where conditions are, â€Å"solitary, poor, nasty, brutish and short.† (p.84) Hobbes claims, people will act in their best interest to form a powerful Sovereign to gain protection, he states â€Å"The mutual transferring of right, is that which men call contract.† (p.89) If this creation is to rescue people from their natural-self, then it is required for the sovereign to have completeRead MoreThomas Hobbes s Leviathan 1190 Words   |  5 PagesThe source which will be analysed is the frontispiece of Thomas Hobbes most famous work ‘Leviathan’ and ‘Leviathan’ as a whole. The frontispiece is considered as prominent as the arguments put forth by Thomas Hobbes in the ‘Leviathan’ itself. The frontispiece depicts a crowned figure grasping a crosier and a sword. This figure, or ‘Leviathan’, represents the all-powerful, comprehens ive state. When looked at closely, the torso and arms of the figure are made up of hundreds of individual people, whoRead MoreThomas Hobbes Leviathan Essay1029 Words   |  5 Pages A state of nature is a hypothetical state of being within a society that defines such a way that particular community behaves within itself. English philosopher Thomas Hobbes proclaimed that, â€Å"A state of nature is a state of war.† By this, Hobbes means that every human being, given the absence of government or a contract between other members of a society, would act in a war-like state in which each man would be motivated by desires derived solely with the intention of maximizing his own utilityRead MoreThomas Hobbes And Lockes Leviathan1309 Words   |  6 Pagesof humans and consequently explained the best method of governing them. Published in 1651, Thomas Hobbes’s controversial Leviathan details a rather dystopian view of humanity’s natural state and advocates for an absolu tist government. Nearly 40 years later, John Locke published The Second Treatise of Government, detailing his own views, many of which sharply contrast with those of Hobbes. Despite both Hobbes and Locke arguing that all men are equal in the state of nature, Hobbes’s belief that thisRead MoreAnalysis Of Thomas Hobbes Leviathan1008 Words   |  5 PagesEnglish philosopher, Thomas Hobbes’, leviathan consists of three parts. The second part, titled â€Å"Of Commonwealth†, describes a government Hobbes refers to as the â€Å"leviathan†; which is simply defined as â€Å"something that is very large and powerful†. Biblically, â€Å"leviathan† is defined negatively, as a devilish sea monster. On the contrary, Hobbes uses the term to portray his version of the ideal government. Hobbes emphasizes the concept of human nature. He explains that there are both negative and

Gender Diversity Corporate Boards Management-Myassignmenthelp.Com

Question: Discuss About The Gender Diversity Corporate Boards Management? Answer: Introduction During 2016, Credit Suisse AG, a leading financial services provider released a report entitled, The CS Gender 3000: The Reward for Change, on a worldwide basis. The main focus of this report was to analyse the Credit Suisse Gender 3000, that covers more than, 27000 senior managers in more than 3,000 companies globally. This report analyses the collected database to determine whether the gender diversity at the top level can be connected to better performance and studies those organizations that have more than 50% female representation in venture capital companies, Micro-finance institutions and senior management (Catalyst, 2017). As per this report, the company confirmed its findings that the companies that employ a large number of women who function in the decision-making roles continue to generate a superior profits rate and market returns. As part of this report, the organization also documented the percentage of women or gender diversity on the corporate board throughout the world including Australia and some of the figures related to this issue are as follows. As per this report, the women continue to remain under-represented, although boardroom diversity continues to increase at a fast rate, for example, in 2015, women held 14.7% of the total corporate board seats. Although this figure increased to 54% ever since 2010 and 12.4% since the previous year, only 20.1% of the companies that were researched in the study had three women on the board (Lee et al., 2015). Further, the women held only 4% of the board chair positions regardless of business sector. Not only that as per MSCI study, more than 73.5% of companies included in the study had at least one woman director (Lee et al., 2015). As per Credit Suisse, to reap the benefits of the diversity the board must have at least 3 or more than 3 women as it changes the boardroom dynamics in a substantial manner yet only 20.1% of boards have appointed more than 3 women. When these figures are compared with Australian figures, the research findings indicate that up to 2016, the women hold 23.4% of board seats and almost a quarter of ASX Board seats that is up from 8.3% in 2009 aicd.companydirectors.com.au, 2015). However, 10% of the ASX company boards do not have any woman. But, as per latest figures, during first six months of 2016, women comprised 40% of latest appointments in the company boards. This figure is on the rise when compared with the figure in 2015, that is, 34% and 22% in 2013. One of the best examples this is GWA Group limited where there are 8 Directors in the Company Board and there is only one woman director. Performance of Gender Diversity Corporate Boards One topic that remains the part of the debate in this area is whether the company boards that have a higher female representation perform well when compared with other company that does not have much gender diversity and corporate board level. In 2014, Post and Byron published a research article where they conducted a meta-analysis of more than 140 research studies related to board gender diversity that synthesized sample of more than 90,000 companies from more than 30 countries. In 2015, the other remarkable study on this topic was published by a team of researchers that comprised of Pletzer, Nikolova, Kedzior, and Voelpel. The main focus of this study was to complete a meta-analysis of 20 studies and tested the relationship between the financial performance of the company such as (ROE) or return on equity, (ROA) or return on assets, and diversity on company board. As per these results, the researchers need to consider other factors rather than considering only the representation of women on board and the financial performance of the firm. According to Post Byron (2014), the firms that have more women director report a slightly higher accounting returns, that includes return on assets among the others when compared with the organizations that have few women directors. This statement is also confirmed by other research studies such as Pletzer, Nikolova, Kedzior, and Voelpel, (2015) and Eagly, (2016). However, as per report published by Credit Suisse, the figures confirm the benefits of gender-balanced boards for example; the firm with most women directors had a higher ROS such as 16% when compared with the companies that do not have women directors (Strm, DEspallier, Mersland, 2014). Not only that these companies also reported the higher level of ROIC or return on invested capital that reaches up to 26%. According to statistics published by MSCI, the companies that have strong women leadership is correlated with higher ROE when compared with the companies that do not have strong woman leadership, that is, 10.1% vs. 7.4% (Lee et al., 2015). Further, this difference can also be noticed in superior price-to-book ratio, that is, 1.76 vs. 1.56. In addition, the report also concluded that the companies that have fewer women on company boards face more governance-related issues when compared with the companies with strong female leadership (Lee et al., 2015). This is also confirmed by the study finding of the research study published by Pathan, Faff during 2013. operations, Find Room for her, Rebecca Shambaugh, the author offers different causes of this improvement in performance such as the leadership performance and style of women who are in leadership positions. She also strongly supports the inclusion of more women on corporate boards. To validate her point, she offers some statistics such as women anywhere represent 80% on the consumer decision and they also possess important leadership perceptions and styles such as democratic and transformational that enhances profitability of the company. A research study published during 2009 by a team of researchers, Terjesen, Sealy, Singh supports and confirms her research finding on this topic. She also states that this is due to the fact that women possess natural skill sets related to listening to other people, sharing constructive criticism, avoiding autocratic leadership style and keeping an open mind related to any matter. Located in Queensland GWA Group Limited remain the leading Australia n supplier of building fixtures as well as fittings to commercial and household premises. This company has 8 Directors on its corporate board but only one woman director. Conclusion It is clear from above research that gender-balanced corporate board remains the best choice for a company that would like to achieve success and maintain it in an increasingly competitive market. However, when the normal figures in AXN companies, that is, 23.4% are compared with the figures related to GWA Group Limited, the percentage is just 12%. It is a fact that as per many studies, there is a close correlation between the financial performance of a firm and the number of women on corporate board. Not only that there is a strong relationship between the leadership styles favored by women and the profitability of the company. Recommendations It is a fact that presently, the company is showing an average performance that continues to fluctuate between small ranges for last five years. To better its financial performance, the researcher offers following recommendations The company needs to increase the number of woman directors from 1 to 3 or more than three. This is due to the fact that 3 or more than 3 women change the company dynamics. The firm needs to ensure that the appointed women directors are not appointed to comply with rules and regulations, but would take an active interest in the company matters. The company also needs to incorporate the suggestions given by these directors into their company strategy. References aicd.companydirectors.com.au (2015). Women on ASX 200 Boards on the Rise. Available at https://aicd.companydirectors.com.au/advocacy/board-diversity/women-on-asx-200-boards-on-the-rise Catalyst. (2017).Women on Corporate Boards Globally. [online] Available at: https://www.catalyst.org/knowledge/women-corporate-boards-globally#footnote3_clwctpn [Accessed 8 Sep. 2017]. Eagly, A. H. (2016). When Passionate Advocates Meet Research on Diversity, Does the Honest Broker Stand a Chance?Journal of business Issues,72(1), 199-222. doi:10.1111/josi.12163 Lee, L., Marshall, R., Rallis, D. and Moscardi, M. (2015).WOMEN ON BOARDS GLOBAL TRENDS IN GENDER DIVERSITY ON CORPORATE BOARDS - Cite This For Me. [online] Msci.com. Available at: https://www.msci.com/documents/10199/04b6f646-d638-4878-9c61-4eb91748a82b [Accessed 8 Sep. 2017]. Pathan, S., Faff, R. (2013). Does board structure in banks really affect their performance?Journal of Banking Finance,37(5), 1573-1589. doi:10.1016/j.jbankfin.2012.12.016 Pletzer, J. L., Nikolova, R., Kedzior, K. K., Voelpel, S. C. (2015). Does Gender Matter? Female Representation on Corporate Boards and Firm Financial Performance - A Meta-Analysis.Plos One,10(6). doi:10.1371/journal.pone.0130005 Post, C., Byron, K. (2014). Women on Boards and Firm Financial Performance: A Meta-Analysis.Academy of Management Journal,58(5), 1546-1571. doi:10.5465/amj.2013.0319 Shambaugh, R. (2013, pp. 65).Make room for her. New York: McGraw-Hill Press. Strm, R., DEspallier, B., Mersland, R. (2014). Female leadership, performance, and governance in microfinance institutions.Journal of Banking Finance,42, 60-75. doi:10.1016/j.jbankfin.2014.01.014 Terjesen, S., Sealy, R., Singh, V. (2009). Women Directors on Corporate Boards: A Review and Research Agenda. Corporate accounting Governance: An International Review,17(3), 320-337. doi:10.1111/j.1467-8683.2009.00742.x